The Alley is about narrating people’s lives through clothing, jewelry, and home objects. We believe in quality over quantity and therefore we curate all of our items carefully to reflect our values. All clothing is secondhand while jewelry and home goods are all from local makers working towards ultimate sustainability in creating their items. Since the launch of The Alley in the summer of 2017, our brand has continued to evolve and become a part of the sustainable fashion community. We host clothing swaps and create content to spread the message of sustainability across all parts of our lives.