Who We Are
Ever since Sam was in elementary school she dreamed of working in fashion and someday running her own boutique. Her environmentalist father raised her to be conscious of the effects humans have on the environment, so building a 100% sustainable business also became a part of her plan. Sam spent years working different jobs within the fashion industry, but became increasingly overwhelmed by how expensive and inaccessible vintage clothing had become. She began handpicking classic, creative and lively pieces from all over the world two years before her friend Greer pushed her to get working on The Alley. Sam hired Greer as her second-in-command. Between Sam’s extensive experience and Greer’s Master’s in Literature they believe one of the best ways for people to narrate their lives is through style, so they have developed an affordable collection to fit their customers’ creative lifestyles.
Strongly opinionated, stylistic vigilante, most likely to network at a funeral
Favorite place to be: Any coffee shop that feels like Paris...or any coffee shop to be honest.